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Fitness Center Pricing Option - Online or In-Person?

391 views · Published 3 May 2014 · 3:25 · Indexed 25 October 2026

Channel: Victor Antonio · 2014 · Howto & Style

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Fitness Center Pricing Option - Online or In-Person?  Alex has a fitness center and a great question, "Should I post pricing online or have them come  first and then present pricing?"  Alex wrote me the following:  Hey Antonio :) Opening up a fitness center soon and wanted to know if you think its best not to list prices on our website so we can present prices in person on a appointment basis. Or do you believe its best to list the prices online to make online sales and have them book the class online and see them when they arrive at the gym? Ive been thinking about this a lot and im not sure if we should go public with prices or only present prices on a face to face basis. Thanks for your time and youre the best!
Response: Alex,

Tough question because as you've highlighted, there are two schools of philosophy on this one:  Tell them or bait them to come and then tell them.

I always think like a consumer and "what would I like?".  I like to know upfront and not be sticker-shocked by someone.  Here's a new fitness center that just opened up near my house and they DO post their prices:  http://www.atlantafitness.com/Memberships_Crabapple.php

I live by the philosophy, "Don't try to trick consumers"...give them the information upfront and if you offer a great service, they'll see the value and will pay the price.  

Remember, in deciding on a fitness center, it's not always about price.  It's about location, convenience, amenities, available coaches/trainers, and best of all...service.

Hope that helps...VA

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