'Nike honours NBA rookie of the year Ben Simmons in hometown Melbourne'

472 views · Published 1 July 2018 · 1:16 · Indexed 6 November 2026

Channel: 15 MOF · 2018 · Entertainment

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5 simple words adorn Melbourne's busiest intersection that sums up clothing giant Nike's sentiment to their new star client Ben Simmons.

'Not a rookie. The Rookie. Five words that sum up their love for Simmons after he was awarded the NBA's rookie of the year at a ceremony in Los Angeles.

The clothing giant chose Melbourne to honour their latest star signing considering its Simmons home town; growing up some 15 kilometres away in the eastern suburbs of Box Hill.

Nike's banner sits atop the Young & Jackson's hotel at the corner of Flinders and Swanston street's with hundred of thousands of people travelling through their every single day.

Hopefully he can get a look at the honour when he re turns to Melbourne in August.

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