d180 is The Mark of Quality | Aaron LOEB
1,411 views · Published 20 August 2013 · 30:11 · Indexed 8 November 2026
Channel: GameDaily Connect · 2013 · Gaming
Why do some live service games succeed and some fail? In this session, Electronic Arts Group General Manager Aaron Loeb will examine the importance of maximizing your development strategy around specific service goals (such as efficient acquisition, long-term retention, conversion). Loeb will also share EA data demonstrating that long-term retention is what makes a real hit possible. Aaron will draw on examples from EA's mobile portfolio—including chart-toppers like Real Racing 3 , The Simpsons: Tapped Out and The Sims FreePlay—to illustrate the great potential created by live-service games and specific pre-launch and post-launch factors that must be considered in game development. Delivered at Casual Connect USA, July 2013 Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Aaron_Loeb_CCUSA_2013.ppt
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