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Randy Ricci's NASCAR cereal box collection in USA

3,670 views · Published 3 June 2014 · 2:09 · Indexed 23 September 2026

Channel: TIG Media · 2014 · Entertainment

It all started in 1991 when Randy Ricci of Santa Rosa, California (USA) was shopping in his local grocery store.

While walking in the cereal aisle he noticed a box of Urkel-O's featuring character Steve Urkel from the popular US TV show 'Family Matters'.

He figured the cereal wouldn't be on the shelves for long, so he grabbed a box in case it ever became a collector's item. On the shelf above it was a box of Frosted Mini Wheats featuring a NASCAR vehicle. He'd always been a huge NASCAR fan, so he picked that up too.

Since then the 60-year-old Ricci has focused exclusively on consumer packaged goods products (primarily cereal) with auto racing tie-ins, and his collection has grown into something quite impressive and unique with a total of 324 original and unopened cereal boxes, and far more if including a number of duplicates from the collection.

"I first started collecting when I was young when my brother and I would go catch some local car races where we lived." Randy told us during our telephone interview.

"When I saw the cereal boxes with photos of my favorite drivers on, I started buying them and just continued to do so over the years! I guess it became quite an obsession, but why should I stop I thought?"

He also told us:

"Everyone wants to leave something behind... be it a legacy, or be it a collection dedicated to their life-long love of something. Mine just happens to be a big collection of boxes! Some people may find it funny, and others may just smile. But if it puts a bit of positive focus away from all the bad things happening around the world then I'm happy."

Now that's GUAVO!

Filmed by: Craig Lifto

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