Profitably Partnering with Social Good | Parker CROCKFORD
105 views · Published 1 March 2013 · 14:51 · Indexed 8 October 2026
Channel: GameDaily Connect · 2013 · Gaming
In this session, Parker will illustrate why giving is good for your game, your brand and increasing engagement with your current and new players. He will present data from research and case studies showing that players' spend increased by 300 percent when running charitable campaigns. Remember Zynga's seed campaign for Haiti when $ 1.5 million was raised in 5 days? 80 percent of those spending on the campaign were non-paying players! Parker will show you how you can do the same for your business. Delivered at Casual Connect Europe, February 2013. Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Parker_Crockford_CCEurope_2013.pps
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