Mid-core Gaming. Sizing and Profiling the Opportunity in Western and Emerging markets | Peter WARMAN
1,013 views · Published 11 March 2012 · 23:12 · Indexed 1 November 2026
Channel: GameDaily Connect · 2012 · People & Blogs
More than 70% of "core" gamers also play "casual" games but on different platforms, at different times of day and with a different purpose. The industry has defined "mid-core gaming" as a new opportunity, combining elements from the casual and core gaming space. What defines a mid-core game and more importantly, is there a need amongst consumers and willingness to spend money on these games? Peter Warman will make a serious attempt to size this opportunity and profile the "mid-core" gamer using cross-platform consumer data involving more than ten Western and emerging countries. Delivered at Casual Connect Europe, February 2012
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