Flying on Bullets, Rainbows and Cash: Jetpack Joyride | Phil LARSEN
817 views · Published 19 August 2012 · 23:44 · Indexed 29 October 2026
Channel: GameDaily Connect · 2012 · Gaming
Phil Larsen, CMO at Halfbrick will take you on a journey all the way back to 2009, starting with his very own creation -- Barry Steakfries. With humble beginnings, steady growth and creative vision, the Steakfries brand has taken off and is now soaring in Jetpack Joyride, one of the biggest games on the App Store. Phil will discuss the evolution of the franchise, a post-mortem of development, marketing and success, and the ultimate test for Halfbrick -- following up Fruit Ninja. Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/design/flying-on-bullets-rainbows-and-cash-the-story-of-jetpack-joyride-phil-larsen
More from this channel
-
30:55
How Multi-platform Gaming is Making Classic Franchises Accessible to Larger Audiences | Carlson CHOI
-
50:50
You're Doing It Wrong: Game Devs vs Game Journos | Russ Pitts, James Portnow, Wendy Despain
-
50:13
In Search of Game Criticism | Daniel Cook, Robert Chipman
-
24:30
Aggressively Compatible Android Games | Dan GALPIN
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
18:44
Make a Rockstar App -- Get Groupies! | Adam BOYDEN
-
29:41
No Fear! How to Embrace and Attack Change in the Industry | Matt HULETT
-
57:36
DIY: Indie Game Dev from Napkin to Profitability | Mark BAXTER