Growing Big on Facebook: A Case Study | Dan LAUGHLIN
310 views · Published 11 March 2012 · 29:00 · Indexed 28 October 2026
Channel: GameDaily Connect · 2012 · People & Blogs
Facebook's gaming environment has rapidly matured, creating a highly competitive environment with challenging economics. Understanding how to implement a multi-faced marketing strategy that complements ongoing content development is crucial to giving your game the longevity needed to produce a sizable profit. In a case study you don't want to miss, 6L, the largest independent publisher of social games, will share key insights from one of its most successful titles. Delivered at Casual Connect Europe, February 2012
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