The Perfect Launch: Reaching Fans and New Audiences | Phil LARSEN

91 views · Published 20 August 2013 · 30:33 · Indexed 4 November 2026

Channel: GameDaily Connect · 2013 · Gaming

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Halfbrick's approach to launching of new titles. How do you reach your fans and new audiences? What it takes to monetize and create a buzz around a newly launched game.

Delivered at Casual Connect USA, August 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Phil_Larsen_CCUSA_2013.ppt

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