Marketing & Monetization for Mobile Indies: Data from the Trenches | Keith KATZ
524 views · Published 27 August 2014 · 29:45 · Indexed 29 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Interview with Keith Katz: http://gamesauce.org/news/2014/08/26/keith-katz-is-ensuring-innovation-casual-connect-video/ Delivered at Casual Connect USA, July 2014 Recent marketing and monetization data is difficult for small game developers to find. Execution Labs collects and analyzes this data from our indie studios, and we make a point of sharing it with others. Sample data includes ad dollars spent on user acquisition, CPI's in various regions, retention metrics, revenues, and chart positions. We have launched five high quality games for Android, iOS, Kindle, and Steam within the last year, so our data is fresh and actionable. We will also share best practices in marketing that we have implemented after extensive trial and plenty of error!
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