Creativity & Mobile Game Monetization | Jonathan ZWEIG
1,519 views · Published 20 May 2014 · 19:57 · Indexed 20 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/05/20/jonathan-zweig-excited-about-mobile-ads-casual-connect-video/ Delivered at Casual Connect Asia, May 2014 Successful developers think carefully about user experience when implementing non-IAP revenue -- often less is more when it comes to ad monetization. Developers who leverage player data and incorporate enticing, creative monetization hooks to enhance the user experience tend to make more compelling games and more money. Jonathan Zweig, president & founder of mobile video advertising platform AdColony, will discuss five key dimensions of monetization: creativity, frequency, eCPM, session time, and app profile to present best practices for creatively weaving monetization mechanisms into the game experience.
More from this channel
-
30:55
How Multi-platform Gaming is Making Classic Franchises Accessible to Larger Audiences | Carlson CHOI
-
50:50
You're Doing It Wrong: Game Devs vs Game Journos | Russ Pitts, James Portnow, Wendy Despain
-
50:13
In Search of Game Criticism | Daniel Cook, Robert Chipman
-
24:30
Aggressively Compatible Android Games | Dan GALPIN
-
15:32
Case Studies: Winning in Social Mobile | Thomas CHUNG
-
18:44
Make a Rockstar App -- Get Groupies! | Adam BOYDEN
-
29:41
No Fear! How to Embrace and Attack Change in the Industry | Matt HULETT
-
57:36
DIY: Indie Game Dev from Napkin to Profitability | Mark BAXTER