Using Big Data to Predict Online Trends

113 views · Published 30 December 2015 · 21:41 · Indexed 8 November 2026

Channel: Wolfram · 2015 · Science & Technology

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Peter Sirota

Digital advertising is an industry whose foundation is massive volumes of data. Ad tech companies must be at the forefront of innovation in modeling and data infrastructure to support and understand the amounts of information that form this foundation. As a result, these companies are behind some of the most fundamental innovations in handling and analyzing large volumes of data.

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