Increasing In-App Revenue with Metric Driven Design and Emotional Targeting | Rob WEBER
462 views · Published 8 September 2014 · 23:43 · Indexed 14 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Delivered at Casual Connect USA, July 2014 This session will explore how to leverage emotions and design in order to capture more in-app revenue. It will cover different approaches to metrics driven design with supporting case studies. In addition, developers will learn the six fundamental design principles used to move customers through the advertising funnel.
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