The Science of Listening: Analytics Driving Player Relationship Management| Mark ROBINSON
190 views · Published 1 March 2013 · 20:08 · Indexed 7 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Often for developers analyzing data still hasn't gotten beyond dashboards. Metrics are useful, but only confirm what has happened. So what if your average user session is 1.4? Understanding player behaviours through player segmentation and analytics provides actionable insights and is the cornerstone to optimizing game design. PRM is the new doctrine in F2P Games. Listening to your players and building a relationship with them using effective messaging tools and strategy drives in-game monetization by improving player engagement and retention. Delivered at Casual Connect Europe, February 2013. Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Mark_Robinson_CCEurope_2013.pptx
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