FinanceConnect:14 Reaching Small Businesses through Social Media
540 views · Published 24 February 2014 · 40:53 · Indexed 28 October 2026
Channel: LinkedIn for Marketing · 2014 · Education
Featured: Jennifer Grazel, Global Head of Financial Services Category, LinkedIn; Charles White, Senior Vice President, Client Service & Customer Experience Practice Leader, TNS Research; and Scott Roen, Vice President, Digital Marketing & Innovation, American Express Social media is an increasingly powerful and fundamental tool for small businesses to connect with customers. In this session, TNS unveils new research that looks at how small business owners are using social media and the opportunities that subsequently arise for financial services marketers. American Express also demonstrates how their OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience. Recorded at LinkedIn FinanceConnect:14 in New York City - February 13, 2014 Learn more about LinkedIn marketing at http://business.linkedin.com/marketing-solutions?src=s-yt
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