China: Here Be Dragons (+ Zombies + Magical Caterpillars + Guns) | Rajmund BALOGH
75 views · Published 10 March 2014 · 36:51 · Indexed 29 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/553geni0ih4ftof/Rajmund_Balogh_CCEurope_2014.pdf China's booming mobile gaming market is home to more mobile gamers than the US and Europe combined, but fears of piracy and high market entry barriers (technical, cultural, regulatory, and trust) often mean foreign developers are uncertain about market-entry strategy and ROI. In this session, Rajmund Balogh will cover some of the challenges and opportunities unique to the Chinese mobile gaming market illustrated through case studies and will explore practical routes open to Western developers seeking to monetize their games in the world's largest gaming market. Delivered at Casual Connect Europe, February 2014
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