How to Leverage a Genre System in Strategic Mobile Game Development | Patrick WALKER

716 views · Published 8 September 2014 · 26:19 · Indexed 29 October 2026

Channel: GameDaily Connect · 2014 · Gaming

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Download Slides: https://www.dropbox.com/s/tue9gq2t4zt6ue7/Patrick_Walker_CCUSA_2014.pptx

Delivered at Casual Connect USA, July 2014

As the mobile gaming market matures there is an increased need for using market classification to inform game green light and development. EEDAR’s head mobile analyst, Patrick Walker, will show how EEDAR uses its mobile genre system to guide client strategy through principles such as increasing attainable market, implementing genre hybridization, and practicing demographic-informed business model optimization. Segmented data from EEDAR’s annual syndicated consumer survey on gamer demographics and gameplay patterns will be shared as part of the presentation.

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