Knowing Your 'Apponomics' to Make the Right Moves Faster | Jayesh EASWARAMONY
256 views · Published 25 June 2014 · 23:40 · Indexed 6 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/mlvn2095edn6q2j/Jayesh_Easwaramony_CCAsia_2014.ppt Delivered at Casual Connect Asia, May 2014 As the mobile gaming industry matures rapidly, with oversized acquisition budgets, fast scale and multiple monetization options, a wrong decision can be fatal. This multiplicity in viewpoints can be intimidating for even the most seasoned of app developers, especially when it comes to mobile advertising. Jayesh will walk the audience through the key decision variables that every app developer needs to consider while embracing mobile advertising. The app developer will understand: how to choose the right ad formats based on his desired user experience and app type; key ratios (ARPDAUs, session times) that influence mobile ad revenues compared to IAP revenues; maximizing the audience base in a sustained manner and not just traffic, and winning globally.
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