A Case Study on Mystery Manor | Darya TRUSHKINA
530 views · Published 31 October 2011 · 27:06 · Indexed 6 November 2026
Channel: GameDaily Connect · 2011 · People & Blogs
Last year, conventional wisdom held that the popular "Hidden Object" game genre held little potential as a "Social" game. Many believed that this incredibly lucrative casual games archetype was too content-dependant and too consumable, audience expectations of social game services precluded real engagement, and browser constraints made the core gameplay awkward. Then Game Insight's Mystery Manor changed the rules. Cleverly applied gameplay variations enhanced replayability, compelling, open-ended story lines built-in a content expansion framework, solid viral design drove engagement, and persistent metagame components that drew players back to the game over and over. Almost overnight, Mystery Manor became one of the first real casual-to-social success stories in Eastern Europe. Delivered at Casual Connect Kyiv, October 2011.
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