Mobile Game Pricing Strategies: Why I’ll Never Ship Another $.99 Game | Matt SHEA
224 views · Published 8 September 2014 · 24:12 · Indexed 30 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: https://www.dropbox.com/s/ismh274u0exgvgb/Matt_Shea_CCUSA_2014.ppt Delivered at Casual Connect USA, July 2014 Pricing mobile games is a delicate balancing act. Gone are the days of long development cycles as developers must tighten budgets with narrowing game launch windows. Whether you are making a free-to-play or paid title, mobile game launch plans have similar components and must include pricing analysis to be successful. But what if your research suggests your game should be a paid title? Or what if your ad budget isn’t big enough to make a dent on the “Free” charts. Matt Shea, Head of WildTangent, will discuss strategies for ROI in game marketing and share why pricing a game at $.99 is likely not the way to go.
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