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Real Estate Agent Training: How David Pannell Prepares for Open Houses That Drive 30-60 Visitors

339 views · Published 19 October 2016 · 1:13 · Indexed 25 October 2026

Channel: Real Estate Uncensored · 2016 · Education

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Learn how David Pannell and his team handle the process of preparing for the open houses that can drive as many as 60 people. 

Watch the full episode→ https://goo.gl/e1Tk9U

The process of putting together an open house begins with the house being staged and photographed and then one of David’s writers giving some background of the house after doing a walk through, or seeing the photos and having a conversation with the agent responsible for the listing. On the Thursday before the launch, the house is listed on MLS and then it’s launched on the Saturday. At the actual event, David stated the benefit of offering snacks and drinks when it comes to attracting people. “I’m not concerned about the buyer that’s coming to the house, I care about the crowd. If I get 3 buyers, and the rest are just there to view within an hour you’re not going to know who’s who. There’s going to be an incentive for people to make an offer right away.” David also added the importance of keeping agents away from the setting up and cleaning up for the open house so that they actually have time to prospect and sell. “If your agents are picking up signs and cleaning up pizza, they are not going to be focused on converting.”

This episode also covered;
A listener question about calling or leaving a message when it comes to expired listings and the right scripts for that. 
Making sure all the social media promotion funnels back to the website, and how to tag online leads for open houses. 
How to own the authority of the address online 
Facebook ad strategy for successful open houses 

Link to the full episode→ https://goo.gl/e1Tk9U

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