Newbie to Big Spender: Understanding the Player Lifecycle | Emily GREER
4,748 views · Published 19 August 2012 · 23:07 · Indexed 19 October 2026
Channel: GameDaily Connect · 2012 · Gaming
No one enters a free-to-play game with the intention of spending money. The process of converting players to buyers can be difficult, especially when a hard sell may label you "pay 2 win." Using stats and case studies from hundreds of games on Kongregate, Emily will break down the psychology and economics of the player lifecycle so that you can optimize both retention and conversion. Delivered at Casual Connect Seattle, July 2012. Download Slides: http://casualconnect.org/lectures/community-social/newbie-to-big-spender-understanding-the-player-lifecycle-emily-greer
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