Growing Your Game on Facebook | Peter GOODMAN, Raf Keustermans
281 views · Published 31 October 2011 · 23:52 · Indexed 4 October 2026
Channel: GameDaily Connect · 2011 · People & Blogs
With over 54 million players in the US and 17.5 million players in the UK, there is no doubt that social gaming is big business. How do games companies tap into this market? What is the best way to engage their audience and keep them interested? This session will focus on using Facebook to launch and grow social games using a combination of performance advertising, sponsored stories and Facebook pages. Delivered at Casual Connect Kyiv, October 2011.
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