Making It Big: The Monetization Strategies of Leading Game Developers
1,752 views · Published 20 August 2013 · 36:43 · Indexed 6 November 2026
Channel: GameDaily Connect · 2013 · Gaming
With freemium game apps producing the majority of the mobile industry's app revenue, in-game monetization is more important than ever. Hear how these leading game developers plan and execute a successful monetization strategy, while balancing user experience. They'll share their views on a number of monetization tactics including in-app purchases, rewards, and in-app advertising -- particularly the extraordinary opportunity that exists with mobile video ads. Brand advertisers are following consumer interest in mobile video, but are these developers following the mobile video advertising dollars? Find out the answer to this question and many more as Heather Hromoho, Senior Director of Platform Business Operations at Millennial Media leads an insightful discussion with this panel of seasoned monetization experts. Delivered at Casual Connect USA, July 2013 Download Slides: http://gamesauce.org/news/2013/08/21/joe-lazarus-poor-marketing-kills-great-games-casual-connect-video/
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