Grow Revenue through Direct-Deal Advertising | BHARDWAJ, GOOLAMABBAS, ALEGRE
359 views · Published 22 July 2012 · 59:57 · Indexed 8 November 2026
Channel: GameDaily Connect · 2012 · Gaming
Find out how new freemium ad-server technology offers a "game-changing" shift for mobile game publishers to dramatically grow revenue by leveraging their most valuable asset: the distribution power of their app. By using the chart-topping success of one of their games, publishers can cross-promote their other games or drive tens of thousands of dollars in revenue by promoting other publishers' apps through Direct Deals. Presenters share their experiences building networks, and will go over how they leverage them to launch new titles or do direct deals with other gaming companies to buy, sell and exchange traffic directly with each other. Delivered at Casual Connect Asia, May 2012.
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