Five Years to Get It Right….Designing Games for Women (or any Audience) | Jeffrey TSENG
230 views · Published 8 September 2014 · 27:08 · Indexed 10 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Delivered at Casual Connect USA, July 2014 Since 2009, Crowdstar has been designing and publishing female-focused games. As the gaming market grows, so has the market for women, with research showing that gaming is the #1 activity for women on mobile. Jeffrey Tseng, co-founder and CEO of Crowdstar, will discuss his philosophy on game design and how emotional attachment outweighs the prototypical philosophy around gaming mechanics and monetization. Find out how Crowdstar takes a laser focus around understanding their audience to drive all decisions on game design and how the process can be applied to any game.
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