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California Real Estate Careers: The Ideal Brokerage Situation For New Agents

556 views · Published 4 February 2016 · 54:06 · Indexed 8 November 2026

Channel: Real Estate Uncensored · 2016 · Entertainment

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California Real Estate Careers: The Ideal Brokerage Situation For New Agents

100% of nothing is still nothing. That’s why we believe commission splits should be toward the bottom of your list of concerns when looking at brokers. In this episode you’ll learn the key things that make a great brokerage so you know exactly what to look for when selecting a brokerage to join.

Takeaways + Tactics 

1. Don’t chase commission splits. 100% of nothing is still nothing

2. Interview multiple brokers - don’t join a brokerage where you’re swimming uphill against the culture

3. Look for brokerages where the incentives are aligned so agents and admin staff are motivated and rewarded for helping newer team members 

Make sure the team structure and culture matches where you want to go. -Greg McDaniel

We started by answering a question from the Lead Gen Scripts & Objections Facebook Group about materials to send Expired’s and FSBO’s to set yourself apart as a listing agent. Then Greg shared why his team followed a key executive from a smaller brokerage to Intero and now to J. Rockcliff and why they stay.

We then debated the merits of joining a brokerage with a big name in the area, and why your brokerage brand matters more to a new agent than an experienced team. Next we tackled culture, office environment, marketing tools, forward thinking mindset, training and accountability and much more.

Look for a friendly, knowledgeable, experienced and generous atmosphere around the broker office, and take the time to ask current agents, office staff and agents who have left the brokerage you’re interested in to get the full picture of that brokerage. Only then make your decision on brokerage to join, and whatever you do, don’t chase commission splits!

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