The Changing Dynamics of the Chinese Mobile Market | Jason PARK
294 views · Published 8 September 2014 · 25:58 · Indexed 8 November 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/09/17/jason-park-always-a-new-challenge-casual-connect-video/ Delivered at Casual Connect USA, July 2014 China is rapidly becoming the largest mobile game business opportunity for top developers given its size, rapid growth, and monetization potential. However, the fundamentals of the market are quite different from the USA and European experience. Applying best practices from those markets to China, or entering the market with implicit assumptions derived from success in the West, is likely a recipe for underperformance in China. This talk is a must for any developer who seeks to tap into the massive monetization opportunity presented by China's mobile games.
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