Blue Ocean Strategy - Make Competition Irrelevant

1,673 views · Published 30 October 2013 · 1:48 · Indexed 19 October 2026

Channel: Victor Antonio · 2013 · People & Blogs

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Blue Ocean Strategy - Make Competition Irrelevant.  Red oceans represent all the industries in existence today -- the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody; hence, the term red oceans.  Blue oceans, in contrast, denote all the industries not in existence today -- the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. (source: Wikipedia)

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