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Challenging Social Success Conventions: Maximizing Platforms-per-Person | Wilson KRIEGEL

411 views · Published 21 August 2011 · 31:47 · Indexed 10 November 2026

Channel: GameDaily Connect · 2011 · People & Blogs

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Bringing a new game to market is hard.  It requires tremendous talent,  skills, creativity, foresight and luck to invent a new game mechanic,  theme, and world that is engaging, cohesive and fun.  Few studios or  publishers consistently accomplish this over and over.  Worse, even a  modest success won't keep the lights on by itself.

Wilson Kriegel, Chief Revenue Officer at OMGPOP believes the risk/reward  balance improves dramatically when a game IP is leveraged across  multiple platforms. However, doing this efficiently and profitably  carries its own challenges.  Not every game IP or mechanic is suitable  for every platform. Without careful planning team size (and costs)  quickly balloon unacceptably.  Wilson will share how OMGPOP is  successfully extending the value of their game design successes across  traditional web, Facebook and IOS/Android audiences, while  simultaneously controlling team size and costs.

For slides visit: http://casualconnect.org/lectures/community-social/challenging-social-success-conventions-maximizing-platforms-per-person-wilson-kriegel

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