Listing Appointment Prep 5 WAYS
2,474 views · Published 24 December 2018 · 6:32 · Indexed 26 September 2026
Channel: Chastin J. Miles · 2018 · Education
Integrating a polished listing presentation into your real estate marketing strategy gives you the leverage needed to win listings and grow your income. Listings are the ultimate leverage in real estate because the agent who controls the inventory generally makes the most money in any market. In this video, I walk you through five essential preparation steps that will ensure you walk into every listing consultation fully prepared to win the seller's business. First, conduct deep property research by pulling neighborhood comps, tax records, and past listing histories. Second, thoroughly pre-qualify the seller over the phone regarding their motivation, financial expectations, and moving timeline. Third, assemble a customized Comparative Market Analysis packet and professional presentation binder highlighting your marketing plan. Fourth, confirm that all decision-makers will be present for the appointment so you do not leave without a signed agreement. Fifth, practice your scripts and objection handling answers before heading out the door. Thorough preparation builds unshakeable confidence and demonstrates your market expertise to homeowners. Mastering these five prep steps allows you to consistently convert listing consultations into active signed contracts in your local market. Taking time to prepare thoroughly ensures that you stand out from competing agents during every presentation. Leave a comment below with your top listing preparation tip.
