Mobile Advertising Best Practices for Game Developers | Phalgun RAJU
4,033 views · Published 10 June 2013 · 27:18 · Indexed 8 November 2026
Channel: GameDaily Connect · 2013 · Gaming
You've built a great mobile game. Now you need to promote it, but how? While PR, viral marketing and game reviews are vital to your marketing strategy, they can't deliver consistent results like mobile advertising can. Join InMobi as we take you through the fundamentals of mobile advertising for games. We discuss all aspects, including how to make great mobile creative, what are the best targeting options and markets. We will also share our formula to calculate LTV (Life Time Value), so you can better optimize your spend, all from real world examples as case studies. Delivered at Casual Connect Asia, May 2013.
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