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Personal Branding For Dummies

343 views · Published 19 November 2017 · 9:53 · Indexed 20 September 2026

Channel: Loy Machedo · 2017 · Entertainment

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What is Personal Branding?
Personal Branding is the process of branding or setting yourself, your product or your services apart from others. It is giving yourself, your product or service a very unique and recognizable identity. Personal Branding is not new or something that has just started. People have always tried to position themselves uniquely. However, since the dawn of the Internet & mass media era, Personal Branding has now grown in leaps and bounds. And since the Social Media age - almost everyone tries to Brand themselves Socially.
So in short Personal Branding is the exercise where you ensure that you stand out from the rest of the competition or the crowded market place. 
Lets take me for example. My Personal Brand is the fact that I look, sound, interact and give people a very unique experience. That is Personal Branding for me and that is my Personal Brand. Your Personal Branding Process or Your Personal Branding Identity or Personal Branding Strategy may be different. Everyone has their own version of what Personal Branding is all about. 
In this video I give you my version of what Personal Branding is all about and how you can stand out as a Personal Brand

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