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Loy Machedo's Book Review - Yes! by Noah Goldstein, Robert B. Cialdini, Steve J. Martin

443 views · Published 5 March 2013 · 3:49 · Indexed 1 November 2026

Channel: Loy Machedo · 2013 · Education

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It has been quite some time that scientific community has come to terms that in order to make the complex and the difficult understood, bombarding them with even more complex and hard to understand equations will only drive people away from them. That is where great minds like Malcolm Gladwell, Steve Levitt, Richard Dawkins, Steve Levitt and now Noah Goldstein, Robert B. Cialdini & Steve Martin have taken the smooth road to simplify mysterious yet attractive concepts.

Yes! 50 Scientifically Proven Ways to Be Persuasive is a mindful contribution stating that Persuasion is not a skill rather a science which can be adopted by anyone and mastered by everyone.

The content of this book is divided into 50 chapters, which are pretty interesting, filled with examples and easy to model actions.

 

Out of the 50 points stated, my favorite ones were:
7) The Ironical value of a Free Gift
10) Reciprocity as a social norm
11) The Power of Sticky Notes
19) How to ask favors
26) Arguing against yourself
30) What has a name & career have in common?
33) The Power of Scarcity
34) The mysterious power of the word 'Because'
38) The Power of Rhythm
46) The Power of Caffeine



So who should read this book?
Anyone who wants to equip himself or herself with the tools of being even more persuasive -- especially those who want to gain greater knowledge into human actions, reactions and behaviours.
Overall Summary
A book that gives you an insight into human behavior and many techniques how to use that knowledge to your advantage. Very easy to understand and very intriguing indeed. I found the book to be a compelling read and very thought provoking. Guess what -- I used a few techniques and was pretty surprised at the results.
Great book, Great Examples and a Very Good Read.

Overall Rating
9 out of 10.

 

Loy Machedo
loymachedo.com | loymachedo.tv

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