Value Creation & Brand Engagement in F2P Games through Branded Virtual Items | Lou FAWCETT
125 views · Published 4 November 2013 · 24:41 · Indexed 21 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Download Slides: http://www.mediafire.com/download/hnw1m3jhg4netoa/Lou_Fawcett_CCKyiv_2013.pdf In a fast-growing and highly competitive market with spiraling user acquisition costs, developers constantly seek new engagement methods and innovative gameplay mechanics to improve retention and increase conversion. As the go-to provider of Branded Virtual Items, Iconicfuture has created value and generated additional revenues in titles such as Goalunited, Farmerama and Galaxy Life. With over 3.6 million item transactions to draw on, find out how to leverage rights, aid discoverability and monetize users; plus tools, techniques and tips to navigate this complex licensing space. Delivered at Casual Connect Kyiv, October 2013
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