Messenger Games: Learnings, Challenges & Opportunities | PANEL

275 views · Published 31 July 2018 · 56:53 · Indexed 22 September 2026

Channel: GameDaily Connect · 2018 · Gaming

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Delivered at Casual Connect Europe 2018. Messenger games are seeing massive growth, competitive eCPMs from ingame advertisement, and there is the promise of in-app purchases coming in the future. Additionally, Facebook Messenger’s large and ever-growing user base, which reached over 1.3B monthly users in late 2017, provides great opportunities for further growth in Messenger games. All in all, Messenger is becoming fast a viable platform. Yet, it reminds some people of the early “wild west” in canvas games while the marketplace is maturing very quickly.

Matthew Wiggins, CEO, Mojiworks
Elina Arponen, CEO & Founder, Quicksave
Patrik Wilkens, Senior Manager Business Development and Platform Relations, Spil Games
Alexander Krug, CEO & Co-Founder, SOFTGAMES
Janos Perei, Chief Marketing Officer, TreasureHunt GmbH
MODERATOR: Andre Krug, COO & Co-Founder, SOFTGAMES

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