Unlocking the Asian App Economy | Choy WAI CHEONG
185 views · Published 18 March 2015 · 26:53 · Indexed 17 October 2026
Channel: GameDaily Connect · 2015 · Gaming
Delivered at Casual Connect Europe in Amsterdam, February 2015. Choy will present how to overcome the challenges facing game developers looking to expand into Asia and reveal opportunities for success across different Asian markets. He will also look at current trends in how the app market is shifting and give guidance on constructing successful marketing campaigns to target the global app market. Metaps provides app monetisation support to game developers, with consultants based in offices across Asia, the US and European headquarters in London.
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