'RACING VICTORIA MISSES THE MARC, LUKE & JESSIE'
231 views · Published 10 February 2017 · 0:34 · Indexed 30 October 2026
Channel: 15 MOF · 2017 · People & Blogs
Racing Victoria launched its 'Festival of Summer' campaign Thursday morning on the deck of St.Kilda's Stokehouse. But the racing body seriously missed the point of the entire exercise. Marketed as the summer spring carnival, Racing Vic organised for its high profile, celebrity ambassadors to turn up only to ignore them. Carlton star Marc Murphy was there to support his new wife JessIe Haberman, radio star Andy Lee's missus Rebecca Harding was another as well as Australia's Miss World Madeline Cowe who flew down from Cairns to attend the event. AFL Legend Luke Hodge was a special guest too, yet he wasn't asked to speak either. So why have some of the biggest names in Melbourne attend your high profile event only to have them stay in the background and feed a house carrots. The organisers made the launch all about the racing component, which is fine but if you want bums on seats and punters in the stands, highlight the celebrity angle. Host Hamish McLachlan from the 7 Network did a wonderful job interviewing those before him including legendary jockey Damien Oliver and trainers Wayne Hawkes and Mick Price. Check out the launch at the beautiful Stokehouse....
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