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Direct Marketing: The Game Industry Game Changer | Drayton BIRD, Eric GOLDBERG

816 views · Published 7 March 2014 · 41:34 · Indexed 19 October 2026

Channel: GameDaily Connect · 2014 · Gaming

Download Slides: https://www.dropbox.com/s/lxcaplv2wwo0w47/Drayton_Bird_CCEurope_2014.ppt

If you're in mobile or online games, you're in a direct marketing business. If you develop or publish F2P games, you're in the direct marketing business, for which the leading practitioners -- including many billion-dollar companies -- have at least a 50-year head start on the game business. Join Drayton Bird, the 50 year executive who "knows more about direct marketing than anyone else in the world" and author of "Commonsense Direct & Digital Marketing" (the best-selling UK book on the subject) in a fireside chat with Eric Goldberg, 30-year veteran of the games business, that will illustrate (1) why you're already in direct marketing; proven techniques to creating, converting, and KEEPING your customers; and (2) the necessary ingredient for your compelling games and expensive launch campaigns to capture the majority of the potential player and paying audience.

Delivered at Casual Connect Europe, February 2014

Direct Marketing: The Game Industry Game Changer | Drayton BIRD, Eric GOLDBERG

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