How To Use Social Media Marketing Without Losing Your Mind
58 views · Published 14 January 2017 · 10:01 · Indexed 4 November 2026
Channel: Life The Basic Manual · 2017 · Education
Be Your Own Social Media Business Strategist Reannon is an communications expert, and one of her specialities is the use of social media to boost businesses and organisations. In this clip, she shares her top five tips for small businesses who are using social media to promote their brand. Her first tip runs counter to the received wisdom that when it comes to social media posts, more is better than less. Many business people shy away from using these mediums of communication because they don’t feel they have the time to post content daily. But Reannon suggests that actually the logarithms are now configured to capture quality, not content. If your time is limited, you may be better crafting one really engaging post a week than several less impactful pieces each day. So create a schedule that works for you, in terms of the time you have available for your social media strategy. Secondly, she suggests that your posts need to speak to the identity of the brand you’re promoting. Funny cat videos may have colonised the internet, but that doesn’t mean that re-posting them helps create a coherent identity for your business. For example, in her role at Las Vegas Recovery Centre, Rhiannon strives to make her content relevant to the recovery community - her natural audience. Her third tip is to focus on what you’re good at. Play to your best skills. Some people tend to the literary, some the visual, some are eloquent speakers, while many of us dread public speaking. Reannon suggests that while growing your skill set is important, it’s helpful initially to build your strategy around the modes of communication you feel confident with. Fourthly, don’t aim for perfection. Social media audiences are savvy at spotting inauthentic material, and people like what they identify with - and none of us are perfect. Be true to yourself and your material. Finally, have FUN. If social media is your living, it’s easy for it to become a chore. But the more tedious you find it, probably the less your target audience will enjoy your material. Don’t be afraid to step back from your strategy or even have a break from social media. Try and enjoy the journey… If you want to know about the work of Las Vegas Recovery Center, you can find information at http://www.lasvegasrecovery.com SUBSCRIBE FOR MORE VIDEOS https://www.youtube.com/c/lifethebasicmanual?sub_confirmation=1 FIND LIFE THE BASIC MANUAL HERE http://lifethebasicmanual.com http://www.facebook.com/lifethebasicmanual http://instagram.com/lifethebasicmanual http://twitter.com/BasicManual
