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Real Estate Agent Marketing: Demonstrate Pricing Skills and Neighborhood Expertise

949 views · Published 30 December 2015 · 48:57 · Indexed 4 November 2026

Channel: Real Estate Uncensored · 2015 · Entertainment

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Real Estate Agent Marketing: Demonstrate Pricing Skills and Neighborhood Expertise

Every agent who works with sellers is looking for that edge - that technique, tactic or strategy that will convince the seller to list with them. Credibility is often one of the hurdles a listing agent must jump before a seller is comfortable listing. 

Enter HomeBuzz, a unique app created by our latest guest, Kristian Peter, a 20-year real estate investor, broker and leader of a team at one point ranked #1 in in Keller Williams (in GCI). 

3 Takeaways:

1. Check into and review homes in your farm area to demonstrate that you are the neighborhood expert
2. Show sellers the HomeBuzz app during listing presentations to demonstrate that you’ve already toured and reviewed all the homes for sale in their neighborhood 
3. Show buyers your sale-to-list price ratio to demonstrate your value as a buyer agent 

The endgame is to have the people who are good at what they do rise to the top and make more sales because of it. -Kristian Peter

We started by answering a question on how to handle a seller objecting to listing because they don’t think your brokerage has a strong presence in their area. Greg shared a powerful way to use Facebook demographics to build a buyer avatar and group of people you can market their home to on Facebook, and Kristian shared how he would use the free HomeBuzz app to demonstrate his boots-on-the-ground knowledge of the sellers’ neighborhood.

Kristian then shared how the idea for the HomeBuzz app came from his own experience buying investment properties across the country and not knowing what agents or valuations to trust. HomeBuzz combines crowdsourcing, gamification, check-ins and reviews to become the Yelp of real estate.

What’s exciting to agents and brokers is how you can use the app to differentiate yourself by your pricing expertise and real knowledge of the area. HomeBuzz tracks the real sale prices of homes and produces a score that shows how close you estimated the real final price, so you can demonstrate your pricing skills. It also allows you check into properties, review and upload photos and communicate with other agents and consumers through the app. 

Listing agents can use the app to demonstrate knowledge of the area by showing real reviews and estimated sale prices of other homes in the area, and buyer agents can also use the app to demonstrate their ability to negotiate prices down for buyer clients. HomeBuzz also helps solve the problem of getting showing feedback from agents by giving them a gamification incentive to leave feedback. 

HomeBuzz has the potential to disrupt the industry, so go download it today (it’s 100% free) and start reviewing homes, building credibility and showing how you’re more experienced and skilled than other agents.

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