Social Whales: Understanding a New Kind of Player | Dmitri WILLIAMS
714 views · Published 24 February 2014 · 24:25 · Indexed 19 October 2026
Channel: GameDaily Connect · 2014 · Gaming
Download Slides: http://gamesauce.org/news/2014/02/24/dmitri-williams-were-here-to-help-everyone-casual-connect-video/ A new phenomenon is occurring: the rise of social value instead of lifetime value. The most valuable players are now "social whales". These are players who influence other players. We have found that social whales account for roughly 25% of all spending in free-to-play titles. Delivered at Casual Connect Europe, February 2014
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