Free-to-Play - Lessons From the New Mobile Leaders | Maria ALEGRE
648 views · Published 14 August 2013 · 23:35 · Indexed 20 October 2026
Channel: GameDaily Connect · 2013 · Gaming
Free-to-play has arrived as the dominant business model in gaming -- embrace it or die trying. However making your game free does not make you successful. Developers who embrace the free-to-play model are baking it into how they build their game, tightly linking their business strategy with their game design. User retention, acquisition and monetization need to evolve to make the free-to-play model succeed. This session will share best from the early leaders in the free-to-play space and discuss where the industry is headed going forward. Delivered at Casual Connect USA, August 2013
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