Autoplay Next video from Max length

The Science of Fun: 3 Ways Games Make You Happier, Save the World, and Drive Retention | LAZZARO*

1,520 views · Published 8 September 2014 · 24:15 · Indexed 29 October 2026

Channel: GameDaily Connect · 2014 · Gaming

Download Slides: https://www.dropbox.com/s/u0fmgywf41mt961/Nicole_Lazzaro_CCUSA_2014.pptx

Delivered at Casual Connect USA, July 2014

Change is hard. Advances in game design and neuroscience can make it easy. Millennia of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Free to play game designers ignore this battle at their peril. Specially designed games can hack your player's brain to turn vicious cycles into virtuous ones to help the player get smarter, drive retention, and even fight climate change.Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

The Science of Fun: 3 Ways Games Make You Happier, Save the World, and Drive Retention | LAZZARO*

More from this channel