Are People Committed to the Platform or the Game? | McCRACKEN, LEYDON, HUTT, GOODSILL, KAPLAN
72 views · Published 19 August 2012 · 26:04 · Indexed 27 October 2026
Channel: GameDaily Connect · 2012 · Gaming
Times are changing, to be sure. Consumers seem to want their games wherever they are, and whenever they want. Do they buy the hardware because they love that system and then find games to play on it? Or do they crave certain games and don't care what hardware it plays on? Are dedicated consoles losing their day in the sun? What is driving consumer wants and needs? Come listen to experts in the field talk about this constantly changing marketplace challenge -- a challenge causing a big conundrum for many companies. Delivered at Casual Connect Seattle, July 2012.
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