Prospecting - The 20-60-20 Rule in Selling
2,861 views · Published 5 May 2014 · 3:08 · Indexed 15 October 2026
Channel: Victor Antonio · 2014 · Howto & Style
Prospecting - The 20-60-20 Rule in Selling and Leadership. Keep this in mind next time your talking with a prospect. In selling, 20% of the people will be concerned enough to consider your product or service. Another 60% will be complacent and need convincing that your product is the answer. These two categories make great prospects. The remaining 20% are convinced, they don't need your product and will never buy from you so why bother selling to them or trying to sell them. Focus your prospecting on the 60% who are complacent and the 20% who are already concerned...that's your highest probability for a sale. A direct marketing tip. For more sales training tips or tips on selling, go to http://www.VictorAntonio.com
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