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Jonathan orders removal of offensive campaign banner

107 views · Published 11 September 2014 · 1:42 · Indexed 22 October 2026

Channel: TV360 Nigeria · 2014 · News & Politics

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Nigerian President Goodluck Jonathan has ordered the removal of the controversial #BringBackGoodluck2015 banners used to campaign for his re-election next year after receiving intense backlash from the public.

Spokesman for the President, Reuben Abati in a statement Wednesday said the President had directed that all signs and banners of the slogan across the country be removed immediately.

The president’s action comes amid widespread criticism of the slogan which is a variation of the #BringBackOurGirls hashtag used to raise awareness on the kidnap of over 200 schoolgirls in April by members of the deadly Boko Haram sect. 

The #BringBackOurGirls hashtag, calling for the release of the schoolgirls, became one of the world's biggest ever social media campaigns.

Since the President’s own variation of the slogan was first used, it has generated controversy with Nigerians and the international community expressing distaste and describing it as “offensive and insensitive” because the schoolgirls are still missing.
The US Washington Post even did a scathing editorial criticizing the president for slogan

But Abati speaking on the slogan said Jonathan had no knowledge or gave approval for the use of the slogan nad the President shares the widely expressed view that the signs were highly insensitive parodies the #Bring Back Our Girls hash tag.

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