FinanceConnect:14 Social Currency of Content Panel moderated by Jill Schlesinger
645 views · Published 24 February 2014 · 49:24 · Indexed 25 October 2026
Channel: LinkedIn for Marketing · 2014 · Education
Featured: Paul Butcher, Head of Digital Communications, Citi; Lisa Caputo, EVP and Chief Marketing & Communications Officer, Travelers; Johan Jervoe, Global Group Chief Marketing Officer, UBS; moderated by Jill Schlesinger, Business Analyst, CBS News The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today's perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers. Recorded at LinkedIn FinanceConnect:14 in New York City - February 13th, 2014 Learn more about LinkedIn marketing at http://business.linkedin.com/marketing-solutions?src=s-yt
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