The Marketer Panel: Building a New B2B in 2015

360 views · Published 1 April 2015 · 31:51 · Indexed 27 October 2026

Channel: LinkedIn for Marketing · 2015 · Education

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Gareth Case- Global Marketing Director, Xchanging
Alison Lange Engel- Senior Director, Marketing, LinkedIn Marketing Solutions
Tara Powadiuk- Global Media Partnership Lead, Microsoft
John Watton- EMEA Marketing Director, Adobe Marketing Cloud

The marketers behind some of B2B’s biggest successes discuss what makes a winning B2B strategy, what marketers need to deliver and how to make it happen this year.

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