Stop Ignoring 98 Percent Of Your Audience! Best Practices for Monetizing Non-paying Users | MARSHALL
859 views · Published 19 August 2012 · 23:50 · Indexed 6 November 2026
Channel: GameDaily Connect · 2012 · Gaming
Everybody knows that the overwhelming majority of users will never pay for anything in a game; yet, some developers still believe the only way to make money is to ignore these users and cultivate those who do open their wallets. In this vibrant and interactive session, Damon will first explain how micropayments and ad-based monetization strategies can live in harmony. Then, he will guide you through the various ways savvy developers are substantially increasing daily ARPU (not ARPPU!) by paying attention to the audience that matters most, the 98 percent that will never pay with their credit card. Delivered at Casual Connect Seattle, July 2012. Download Slides :http://casualconnect.org/lectures/monetization/stop-ignoring-98-percent-of-your-audience-best-practices-for-monetizing-non-paying-users-marshall
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